Postgraduate exhibition showcasing the work of over 44 recently graduated MA Graphic Design students. This was situated in the Upper Street Gallery of the London College of Communication- one of the six colleges that comprise the University of the Arts London.
Project Management: Guillem Matallanas
Curation: Dina Darwish, Aspa Founti, Yejee Lee Weronika Rafa, Sara Zaher
Set Design: Ozan Korkut, Guillem Matallanas, Shaochuan Lee
Through a critical reflection of different theoretical and practice-based methodologies, this final MA GD project aims to highlight and represent the discrepancies between Obama’s rhetorical drone policy and its realistic manifestation.
The design methodology for this project consists of subverted media footage and sensational LED signage. This decision serves as a means to exploit mediums of distraction or deception in order to advertise a largely unpublicised reality. A reality that, although available, is not easily accessible through the hegemonic media.
These series of posters employ the language of truth with the language of falsehood to test the resilience of this tension. Through the step-by-step diagrams, the comprehensible language, and the background imagery that simplifies the science behind the discovery; it aims to create a union between a public discourse and an official discourse, a way to democratise scientific discoveries. A way to appeal, visually and verbally, to a larger audience using an undertone of humour and irony.
Rebranding for a consulting agency called Related.
Market Art + Design is a modern and contemporary art and design fair in an expanded, museum-quality pavilion in the heart of the Hamptons. This fair tends to have a more casual, summery feel so I chose work by exhibiting New York artist Jen Wink Hays and Slovakian photographer Maria Svarbova as the centrepiece for the branding. This was implemented on the marketing materials such as the VIP mailers, print advertisements, pamphlets, and gallery cards.
Art Market San Francisco is a contemporary and modern art fair that visits San Francisco's Fort Mason every spring. Since this fair tends to have a youthful, urban feel I implemented a vibrant color scheme and bold visual treatment in the branding. This was reflected on the marketing materials such as the VIP mailers, print advertisements, trifold, and gallery cards.
Verge publication attempts to see how far the boundaries of sex in design can be pushed. This issue aims to highlight the problems that arise from a repressed society, converting that repression into a visual language.
It is divided into five categories; signage, media, products, fashion, and zoom in. These categories include interviews, statistics, and open-ended discussions that encourage the reader to question his/her context.
Rebranding for a film production company specialising in animation and short movies. The content is created using creative, competitive & efficient production techniques.
Way-finding signage system for the Jafet Library stacks at the American University of Beirut. This project aims to introduce light into the paradigm of way-finding signage so as to re-articulate its conventional language into one that places pleasure on the same pedestal as function.
The installations were integrated within the space in order to create a dialogue between the signs and the function of the space. It partly consists of poetic statements that were placed in a studied relation to the space in order to encourage the students to wander, literally and conceptually.
Newsletter for a store in Saifi Village called Super-Cali-Fragilistic-Expiali-Docious. It has a comic feel that is represented through the exaggerated half-tone dots, the shift in registration, and the speech bubbles; echoing the store's erratic spatial arrangement and fun, kitschy products.
Book jacket for the novel The Bluest Eye by Toni Morrison. This book jacket portrays the distortion in the main character's perception that gradually unravels throughout the novel.
A typographic calendar based on the war poetry by Wilfred Owen. The background is given a visual treatment that resonates with the general theme of war.
It consists of photographs of war torn walls found on the streets of Beirut and different experimentations with paper such as burning, layering, tearing, and dipping in melting wax. There's also a studied relation between each poem and the month it represents.